A restaurant in San Francisco’s Mission District is gaining attention online after recently bumping the price of its signature burrito from $11 to $22.
The owner of La Vaca Birria says it’s not an attempt to make more money, but an attempt to continue to break even as prices for everything rise.
When you walk into the restaurant, it smells, “either like birria, or charcoal,” said Ricardo Lopez, owner of La Vaca Birria.
For the last two years, he has operated the spot — built out of a former record store in the Mission.
His vision has been to make the kind of food his aunts, uncles and mother used to make — but kicked up a notch.
The only problem is, the price of nearly everything he uses to make his food has gone up. Like onions for example.
“Before COVID, they were like $9 a sack at Restaurant Depot, I used to pick them up. During COVID, and after, it was $40 dollars. Right now, it’s $80,” said Lopez.
Their signature burrito is the most popular and nearly every ingredient that goes into it has doubled in cost. That’s the reason the owner said its price has, too.
In fact, the latest Consumer Price Index shows prices for food, gas and housing all rose last month nationwide.
To be fair, Lopez has also made a conscious decision to buy premium beef to make his birria — which is Mexican marinated beef.
And he has chosen not to buy any prepared foods from suppliers. Meaning everything is made from scratch — with the exception of the tortillas — which he gets from a local shop.
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