Divorce has become a major life milestone replete with specialized parties, large support networks and a whole industry ready to capitalize on the big change — just like weddings.
Cultural attitudes toward ending a marriage have become far less negative, and in the divorce process has gotten more commodified, from services marking the transition to digital culture that lightens the mood.
Companies like Evite and Paperless Post offer templates for hosts. (One reads: “I’m better off bein’ with my besties! IN MY DIVORCE ERA.”)
Avoid saw a record number of divorce-related invitations last year, according to the company’s senior marketing director, Olivia Pollock. They’re up 22% since 2019, although they remain a small share of overall Avoid events.
Fresh Starts Registry has generated buzz for recasting divorce as an occasion for support. With a split comes a list of new needed household items — or a desire to ditch the old ones.
A slight majority of Americans believe unhappy couples tend to stay married for too long, rather than getting a divorce too quickly, according to 2023 Pew polling.
US nightclub chain Howl at the Moon has also seen reservations for divorce parties climb, up to 30 in 2023 from about five annually in recent years, national sales and events manager Jessica Brockway said.
“They’re generally super positive and more extra on being kind and in a good mood and respectful to everyone else,” Brockway said.
The hashtag #divorceparty has nearly 70,000 hits on Instagram, and “divorced dad rock” music has become a sub-genre.
As divorce rates have declined in recent years (and staying single is in vogue), social acceptance of divorce has reached a historic high.
81% of Americans said divorce is morally acceptable, per 2022 Gallup polling. Only 5% said it is morally wrong.
A slight majority of Americans believe unhappy couples tend to stay married for too long, rather than get divorced too quickly, according to 2023 Pew polling.
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