New Poll Shows Economic Issues as Top Concern for California Latino Voters in the 2024 General Election

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On the Heels of the Harris-Trump Presidential Debate, New Poll Shows Economic Issues as Top Concern for California Latino Voters in the 2024 General Election

Polling also showing strong support for artificial intelligence regulation, collaboration, and desire for AI literacy

The Latino Community Foundation (LCF), in partnership with BSP Research, announced the results of its statewide poll of Latino voters in California.

Significant findings of the poll include:

-When asked about the top issues facing the country, Latino voters overwhelmingly cite cost of living, housing costs, and concerns over jobs and the economy.

-When asked about their presidential candidate choice for 2024, Harris holds a strong lead over Trump across demographic segments. Harris holds a +32 advantage among Latino voters statewide, with Harris 60%, Trump 28%, and 12% undecided.

-There is broad support for California propositions on the ballot this year. Over 60% of Latinos indicate support for Propositions 3, 4, and 33. In Los Angeles County specifically, Measure A holds 66% total support from Latino voters, further emphasizing housing costs as a top issue for Latino voters.

-Latino voters express broad support for AI regulations. Many are concerned about potential job-loss implications, but many also see AI as a helpful tool. 8 in 10 Latino voters state they would be more likely to vote for a candidate who supports regulating artificial intelligence to ensure it is safe, secure, and trustworthy, and another 67% would be interested in training to learn more about AI if it were offered in school or at their workplace.