Purgatory Candle Co is a WOC owned home fragrance and lifestyle brand that celebrates the occult and macabre. Our products are inspired by our Mexican/Latinx heritage and the misfit subcultures we found ourselves embedded in, during our adolescence. Purgatory Candle Co was founded to fill a void for all who often straddle their cultural and subcultural identities. We are here for all the horror cinephiles, the folklorists, the Goth Foos, and everyone in between. It is through these intersections where we have found community, and strive to create elevated home fragrance for those that the home fragrance industry left behind.
Some Latin American traditions:
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DÃa de los Muertos
In Mexico, candles are placed on altars to honor deceased loved ones and help their souls find their way home. This holiday is celebrated on November 1 and 2.Â
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New Year’s Eve
In the Dominican Republic, people light candles in specific colors to bring good luck in the new year. For example, green candles are for good health, yellow candles are for financial success, blue candles are for peace, and orange candles are for wisdom.Â
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DÃa de las Velitas
Also known as Little Candles Day or Immaculate Conception Eve, this annual celebration is related to Christmas in Colombia. In smaller towns, families may prepare traditional food, make decorations, or watch a parade. In mountainous regions, people may light a bonfire after collecting wood and kindling.Â
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Candelaria festivals
In Chile, there are many Candelaria festivals with religious and cultural activities. For example, in Copiapó, there is a 12-day celebration with prayers, a procession, and songs.Â
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Candles and Lanterns Festival
In Quimbaya, Colombia, neighborhoods compete to create the most spectacular lighting display.Â
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VeladorasIn Hispanic culture, lighting a candle is a form of silent prayer, a request for guidance, or a thanksgiving. The candle can be lit in church, at home, or at a shrine.
In Latino culture, candles are widely used at home as a signifcant part of religious practice, often lit as a form of prayer or offering to saints, with the flickering flame symbolizing a connection to the divine and serving as a way to request guidance or express gratitude; this practice is particularly prominent with “veladoras,” candles featuring images of religious figures like La Virgen de Guadalupe or Jesus Christ.Â
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Spiritual meaning:
Lighting candles is seen as a way to start a conversation with God or seek intercession from saints.Â
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Symbolic representation:
The flame of a candle represents hope, faith, and the light of God.Â
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Specific candle types:
“Veladoras” are dedicated candles with religious imagery, often used to pray for specific needs.Â
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Cultural traditions:Many Latino holidays and celebrations incorporate candle lighting, creating a sense of connection to heritage.Â
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