Do you expect a tip? Forget it, Americans are increasingly limiting it

Written by Parriva — June 6, 2024
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People are a little bit stingier in barber chairs and Ubers than they were just a few years ago.

The shares of adults who say they always tip their hair stylists, servers at sit-down restaurants and food delivery people have each fallen 8 percentage points since 2021, according to a Bankrate survey released Wednesday. That rate slipped 7 percentage points for taxi and ride-hail drivers over the same period.

Three years ago, the economy was reopening from the pandemic and inflation was higher than it is now, but so was concern for front-line workers.

At the time, three-quarters of consumers reported always tipping restaurant servers, but today just two-thirds do. Despite modest upticks since last year, barely more than half of people now count themselves reliable tippers of hairdressers (55%) and food delivery drivers (51%), while only 41% say the same when it comes to ordering a ride.

The survey reflects Americans’ growing ease bypassing ubiquitous tipping prompts, from coffeeshops to airport terminals in the post-Covid economy, especially as sticker prices have risen. While consumer spending has held remarkably steady, many households are feeling the squeeze from persistent inflation and tightening their belts accordingly. Some of that newfound caution may be factoring into when, where and how many people tip.

“After the pandemic came inflation, and that has seriously cut into consumers’ buying power,” said Ted Rossman, senior industry analyst at Bankrate.

Some workers’ wages are now rising faster than prices, but others are still catching up. Many Americans “are tipping less because they have less money to go around, and because they’re no longer appreciating service industry workers as much,” Rossman said.

 

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