One of the largest Mexican pharmaceutical companies, Farmacias Similares, plans to enter the U.S. market next year. Its CEO, VÃctor González Herrera, realized the potential of his brand when he saw people in Los Angeles wearing the iconic t-shirt that is very famous in Mexico and other Latin American countries.
Dr. Simi, a plump, bespectacled figure, has become an icon in the world of healthcare with his low-cost medicines, his pharmacies that have equally affordable offices, and thousands of establishments throughout Mexico.
With more than 60 million Latinos living in the United States, representing 18.9% of the country’s total population, according to the United States Census Bureau, González Herrera saw enormous potential to expand the brand northward. This recognition has prompted Farmacias Similares to enter the U.S. market with a new store format: Similandia. Unlike traditional pharmacies, Similandia focuses on the sale of souvenirs and OTC products, that is, those that do not require a prescription.
They will soon begin to experiment with other online services and then move on to physical spaces.
Non-profit companies are the largest sellers of avocado in the US
Write a Reply or Comment
You should Sign In or Sign Up account to post comment.