Elon Musk fills Twitter with uncertainty. He spends 44 billion to transform it… “as he wants”

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He is one of the richest men in the world and has always wanted to be considered an innovator. And now he has taken his nearly $220 billion fortune to close the $44 billion purchase of Twitter, one of the world’s most popular social media platforms. However, the rain of criticism of Musk has caused a stir on Twitter itself. Elon Musk has said that he wants to renew serious discussions on serious topics, and put frivolity aside in talks.

But his arrival at Twitter headquarters started a show with the hauling of a laundry and the firing of the company’s top executives. Many fear that her ironclad handling of his companies will have an impact on Twitter, where his seeks open and free conversation on any topic. However, the decline of Twitter calls for urgent changes to the platform.

In a post found him trying to square two conflicting impulses at the root of Twitter’s business model: the need to cultivate an ecosystem that third-party advertisers (upon whom the site relies for the majority of its income) want to appear on, versus Musk’s frequently stated desire for the platform to be maximally hands-off when it comes to moderating users’ posts.

90% of content is created by 10% of users. This is common on all networks. The most animated users, according to the internal report, enter Twitter almost every day and tweet three or four times a week. This group is “in absolute decline”. The main topics have become cryptocurrency and pornography, instead of other more attractive to advertisers: sports, information and entertainment.

“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated,” wrote Musk, who in the past has criticized the platform as overly censorious. Yet at the same time, Musk continued, “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!”

Let’s be ready to see the consequences… we will see them soon.