As the Democratic National Convention kicks off Monday in Chicago, the presidential campaign of Vice President Kamala Harris has created a bilingual WhatsApp channel targeting Latino voters.
Campaign officials say the channel is the first of its kind in a presidential election.
It officially launched early Monday with a selfie-style video message from Julie Chavez RodrÃguez, manager of the Harris campaign, welcoming new followers to the channel.
Chavez RodrÃguez said the channel is a place where users “can go to get behind-the-scenes” information about the campaign and what it’s doing to help Latino families.
The channel is operated by members of the “Latinos con Harris-Walz” organizing program, according to a news release from the Harris campaign. They will be tasked with creating and posting “culturally competent content that reflects the Latino community that already exists on the platform.”
WhatsApp is an encrypted messaging app used globally to communicate across borders for free, making it ideal for U.S. Latino families looking to stay in touch with relatives in Latin America, in the States, and elsewhere.
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