There are diapers with colorful displays of animals, cars and trains, Disney characters — so why not offer ones with the iconic skull image of “La Catrina” to celebrate the Mexican DÃa de los Muertos, or the Day of the Dead?
Actor Jessica Alba, co-founder of the Honest Company, which sells baby and family products, has teamed up with two fellow Mexican American entrepreneurs, Patty Rodriguez and Ariana Stein, the founders of Lil’ Libros, a bilingual children’s book company. The three have collaborated to commemorate the DÃa de los Muertos tradition, which originated in Mexico and is celebrated on Nov. 1 and 2.
“This to me was a way to bring it forward and celebrate Lil’ Libros, celebrate Honest and come together and create something really unique,” said Alba, speaking of the products, including the books on La Catrina and DÃa de los Muertos, which are sold in the Honest Company website.
“We have the ‘La Catrina’ diaper, inspired by ‘La Catrina: Emotions-Emociones’ book, which is one of my son’s favorites,” Jesica Alba said.
According to Rodriguez and Stein, their publishing company’s goal was to create things and toys they didn’t have when they were growing up.
“When I was pregnant with my first son 14 years ago, I started thinking about the way I wanted to raise him, as a Madre (mother) Latina,” Rodriguez said. “Growing up, I always felt this feeling that we didn’t you belong. I was ashamed of my accent, my hair — and I think I carried that throughout my teenage years and my adulthood.”
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