“We as women have to understand that we know more, we are more powerful, we are more intelligent than we have been told.” – Dolores Huerta
Latina women are a force of resilience, strength, and ambition—yet the corporate world continues to overlook and undervalue their leadership potential. Despite being one of the fastest-growing populations in the U.S., Latinas make up only 1% of C-suite executives (leanin.org), facing systemic barriers that hinder their rise to the top. But let this be clear: Latinas are not waiting for a seat at the table—they are building their own.
Breaking Through the Barriers
Latinas encounter obstacles at every stage of their careers, from underrepresentation at entry levels to biased promotion practices and cultural stereotypes that question their leadership capabilities. The recent rollback of Diversity, Equity, and Inclusion (DEI) policies only amplifies these challenges, limiting corporate initiatives that once aimed to uplift underrepresented groups.
But barriers are meant to be broken. Latinas are rising despite the odds, turning obstacles into opportunities.
Sofia Vergara, actress and co-founder of Latin World Entertainment, turned her brand into a multimillion-dollar business empire: “Latinas are hustlers. We know how to build from nothing and turn it into something incredible.”
Strategies for Success
Own Your Achievements – Do not wait for recognition; advocate for yourself. Speak up about your accomplishments, seek mentors, and demand the promotions you deserve.
Challenge the Pay Gap – Latinas earn only 57 cents for every dollar earned by white, non-Hispanic men. Know your worth, negotiate fiercely, and support policies that push for pay equity.
Expand Your Horizons – The future is in STEM, entrepreneurship, and leadership roles. Break into high-growth industries, invest in continuous learning, and build networks that propel you forward.
Embrace Entrepreneurship – When doors don’t open, create your own path. More Latinas than ever are launching their own businesses, becoming financially independent leaders outside the traditional corporate structure.
Latinas are unstoppable, and the corporate world cannot afford to ignore their power. Whether inside the boardroom or as business owners, your leadership is needed, your voice is powerful, and your success is inevitable.
Do not ask for permission—take your place at the top.
Californian Latinas were behind a surge in small businesses during the pandemic
