Former Latino aides from the Biden White House are starting a team at a New York-based consulting firm to engage Latinos in politics, policymaking, and business.
Political consulting firms have been criticized for superficial Latino voter engagement or failing to have candidates reach out to Latinos as the diverse voting bloc becomes less predictable.
Tusk Strategies today announced the launch of a Latino engagement vertical to better assist clients in aligning their external strategies to reflect the impact of the Latino community’s rapidly growing political, social and economic influence.
Latinos in the U.S. make up nearly 20% of the country’s population, with purchasing power reaching $3.4 trillion in 2021. But many companies have yet to fully unlock critical opportunities with the Latino population or build key relationships, particularly with a growing number of elected officials.
Said Janet Murguía, President & CEO, UnidosUS, “UnidosUS is the largest Latino civil rights and advocacy organization in the country, working to open the door to opportunity by helping to eliminate the social, political and financial barriers that continue to affect our community today “I applaud Bernadette Carrillo and Cristóbal Alex’s leadership in helping corporations and organizations understand that authentically engaging the Latino community is an indispensable component of our shared success.”
Said Michelle Lujan Grisham, Governor of New Mexico, “New Mexico is home to the highest percentage of Hispanics of any state in the country, and I’m proud to represent my community and all New Mexicans as Governor. Our community is a force to be reckoned with as Hispanic politics and purchasing power is projected to grow exponentially in the next 40 years. This initiative will give more Hispanics the opportunity to lead and ensure our voices are fully heard.”
Said Congressman Ritchie Torres (NY-15), “In my district and across the country, Latinos are not a monolith, but an amalgam of different cultures and backgrounds often with shared experiences that bind us together in this country. Companies have been slow to treat us with the nuance and respect that we deserve, and I’m thrilled to see new and impressive efforts taking steps to do just that. “I welcome this development.”
Based off the Tusk team’s deep experience in reaching and activating this diverse community, the firm is offering the following capabilities to existing and future clients to overcome challenges for reaching this demographic, including:
-Coalition mobilization and advocacy;
-Culturally-competent marketing and communications in English and Spanish;
-Sourcing Latino leadership for clients;
-Puerto Rico and Mexico business development; and
-Government procurement and contracting.
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