Cyber Monday — expected to be the biggest online shopping day of the year — is getting off to an early start after Black Friday sales end.
And Latinos react differently on both days.
According to a survey developed by the firm Consolidated Credit on Black Friday, 48.5% of Hispanics planned to buy that day, the figure dropped to 23.6% for that Cyber Monday.
For those who will buy, the majority do not plan to spend more than $200 and only 0.6 plan to spend more than $1000.
74.2 of them plan to pay for their purchases with a credit or debit card and 3.6 plan to do so on credit.
Consumers spent $5.29 billion on Thanksgiving Day, a 2.9% increase over last year, per Adobe.
Black Friday is expected to bring in $9 billion in online sales, up just 1% from last year.
Cyber Monday is projected to grow 5.1% over last year with $11.2 billion in sales, Adobe said.
Meanwhile, Cyber Week, the five days from Thanksgiving through Cyber Monday, is expected to generate $34.8 billion in online spending and represent 16.3% of the November to December holiday season, Adobe projects.
Computers and furniture are expected to have the biggest discounts this Cyber Monday, Adobe said.
Latinos spend more on Black Friday than on Cyber Monday, according to a report
Written by
Reynaldo Mena
— November 27, 2022
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