Yelps Prospective on The Rising Demand for Latinx-Owned Nail and Hair Salons

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It is common knowledge that the restaurant industry is largely dominated by immigrant workers. In the case of California, the majority from Mexico. What little has been disclosed is that the profession of manicurists and pedicurists dominate the occupations of workers who were born abroad.

According to a report by the New American Economy organization, manicurists and pedicurists represent 75.6%; graders and sorters and agricultural products 63.0%; plasterers and stucco masons 61.8%; drywall installers, ceiling tile installers, and tapers 54.6%; tailors, dressmakers, and sewers 50.4%.

According to Yelp, they have seen an increased consumer interest for Latino-owned businesses over the last year. The company revealed that the rate of searches jumped by 313% in June 2021 compared to the same period the year before. Nail salons rates went up 954%, and hair salons went up 5,154%.