a free tool that helps businesses manage their online presence on Google Search and Google Maps. It allows businesses to:
https://www.google.com/business/
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- List business information: Add essential information like your business’s location, contact details, website, and opening hours
- Post updates: Share photos, your logo, and more to show off your business
- Connect with customers: Read and respond to reviews from customers
- Learn how customers search: Find insights into how customers search for your business
- Create and track campaigns: Create and track the performance of Smart campaigns
- List business information: Add essential information like your business’s location, contact details, website, and opening hours
- Show your business’s identity: Add attributes to show your business identifies as Black-owned, women-owned, veteran-owned, and is LGBTQ+ friendly
Businesses can manage their GBP using the Google Maps app or Search.
Businesses without a physical address can still have a GBP if they make in-person contact with customers.
Google Business Profile (formerly known as Google My Business) has many benefits, including:
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- Improved visibility: Your business will appear in local search results and on Google Maps, making it easier for potential customers to find you.
- Increased credibility: A polished profile can boost your credibility.
- Better customer experience: You can provide timely information to customers, which can help them make better decisions.
- Improved organic search ranking: You can adjust how your business appears in search and maps, and improve your organic search result ranking.
- Improved visibility: Your business will appear in local search results and on Google Maps, making it easier for potential customers to find you.
- Increased engagement: You can engage with customers through photos, videos, and reviews.
- Increased sales: You can promote sales, specials, events, news, and offers.
- Insights: You can get insights into how people find your business, such as those who have phoned, visited your website, or got directions.
- User-generated content: You can merge business-created content with user-generated content, such as reviews, Q&A, and photos.
- Premium options: You can add custom categories, such as your service area, brands you sell, and how to find parking.
- Coupons: You can add coupons to encourage customers to make a first-time or repeat purchase
