Northgate González Market announced that it will bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup champions.
The partnership includes the operation of Northgate González Market at all BMO Stadium events, including all LAFC home games.
“This partnership connects two brands Angelenos love and a shared passion for soccer,” said Northgate Market Co-President Oscar Gonzalez. “We are excited to bring our authentic Mexican food offerings to LAFC fans and delight our loyal customers with once-in-a-lifetime experiences.”
LAFC is the reigning Major League Soccer champion and plays its home games at BMO Stadium, the main outdoor stadium located in Exposition Park in the heart of Los Angeles. The captain of the LAFC team is Carlos Vela, one of the biggest names in MLS and an international soccer star from Mexico.
“We are very excited to welcome Northgate Market to the Black & Gold family,” said LAFC Co-Chairman and CBO Larry Freedman. “Northgate Market is a brand that shares our values and commitment to Los Angeles.”
As part of the exclusive category partnership, Northgate Market will take over South Side Market and turn it into a Northgate Market Mercadito, offering all guests delicious and authentic Mexican items to go. Fans can grab their favorite freshly made guacamole and tortilla chips, crispy chicharrones, refreshing aguas frescas, hard flour, freshly cut fruit and a variety of Northgate Market signature salsas.
Northgate Market will also have a Pie Stand on the south side of the stadium that will serve Tortas de Carnitas.
There will also be a separate guacamole station for the executive suites area, where VIP attendees can order the freshest guacamole.
“This partnership will allow us to provide the best Mexican food experience in the Los Angeles arena. We are delighted that our customers are enjoying the food they love at BMO Stadium and delighting all the football fans and concert goers. This is key to our strategic initiatives to continue expanding our brand through our authentic food,” said Mike Hendry, Executive Vice President of Marketing and Merchandising for the Mexican supermarket chain.
He added: “Our customers will have the opportunity to enter and win suite and game tickets, along with special VIP experiences like walking onto the field during player warm-ups, autographed memorabilia and food vouchers for Northgate Market Mercadito at the stadium”.
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