Seven songs from the regional have entered the Spotify Global Top 50, the main music reference platform: six corridos and one song with grupero overtones. Experts argue that it is a historic boom, supported by the success of these streaming platforms and the reinvention of traditional rhythms by new artists. The return to traditional Mexican tastes traces a positive trend that, for the moment, does not stop growing. “It is the traditional music of a lifetime.
This new generation is reinventing, embracing new genres, creating new sounds in some way, and that is connecting with younger people. That is making this a historic boom,” says David Ortega, Vice President of Artist and Repertoire (A&R) at Sony Music Mexico. Regional music has seen how its expectations have been stealthily moving into reality. Featherweight, a young Mexican turned musical phenomenon, came to surpass Bad Bunny in the hit catalogs with the well-known corrido Ella baila sola, turning the scene around. It was not an isolated case. Coachella –the great American music festival– opted for regional thanks to Grupo Firme, including it in its important line-up of performances.
THE NEW ARTISTS The new Mexican artists have resumed the classic rhythms of genres such as the corrido or the ranchera: from singers like Peso Pluma or Natanael Cano, with the phenomenon of the corrido lying down – a variant that makes use of reggaeton and rap–; even Yuridia, a pop singer who turned her career around with Qué agony –a ranchera in collaboration with Ángela Aguilar–. The mariachi singer Rosy Arango has seen in this trend a way back to her original Mexican roots.
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