EVERYTHING FLY STARTS IN THE NEIGHBORHOOD.
Bella Doña was born and raised in LA, and is here for everyone from around the way. Co-founded by best friends LaLa Romero and Natalia Durazo, with its roots in Chicano and LA culture, Bella Doña is proud to celebrate the spirit of sisterhood.Â
Everything we do is rooted in nostalgia from our childhood: long acrylic nails, big ass gold hoops, and winged eyeliner. We love our Homegirls, the City of Angels, candy painted Low-Riders, bumping Mary Wells on repeat, micheladas, long, hot summer days and looking fly.Â
We are unapologetic about the things we love and using our voices to express our point of view—no matter what. Bella Doña is a part of a culture rich in tradition and beauty.  We are here to continue a legacy of pride, and show the world how we get down.
ANYONE CAN LIVE ON SWEET STREET.
Sweet Street is a neighborhood queen with larger than life dreams. She is a multifaceted homegirl who can move in any room. She’s the influencer’s muse. She is the real beauty standard. She sets trends following no one’s rules but her own. Her glamour is soulful, ambitious, defiant–the intersection of fly & street.  Â
Sweet Street celebrates a narrative in the cosmetics industry that has been historically overlooked. We are here to close the gap that exists in offerings that celebrate beauty and artistry originated by everyday women of color.
The founders, Lala Romero and Natalia Durazo have long been inspired by their own experiences, iconic women from neighborhoods, and pop culture. “We are excited to add to the ever-expanding beauty conversation while celebrating our culture and round-the-way beauty. We stand beside EVERYONE with big, GLAM dreams.”
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