A women’s lifestyle and apparel brand inspired by the Mujeres who Dream Big.
Apparel is a significant part of Latino culture in America, and has been since the beginning (of the 2oth century:
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Traditional garments
Indigenous peoples have created traditional costumes and handcrafted textiles that reflect their identity and traditions. These garments are recognized for their cultural richness and beauty.Â
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Fashion evolution
Latinx fashion has evolved over the decades, from vibrant skirts in the 1960s to baggy jeans in the 2000s. Latinx people have been influenced by many different styles and have experimented with their creativity and diversity.Â
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Latin American fashion heritage
Latin American fashion is seen everywhere, from national to luxury brands. Some examples include raffia bags, ponchos, and cowboy boots.Â
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Cultural values
The way people dress can communicate their role in a situation, the importance they give to others, and their social status.Â
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Fit
For many Hispanic women, fit is the most important factor when choosing clothes. They want clothes that flatter their body types and match their sense of self.Â
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Brands
Some brands, like Carolina Herrera, have become iconic pieces of American culture.Â
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Hispanic Heritage MonthBrands incorporate messaging in products and campaigns to honor the achievements of Hispanic Americans during Hispanic Heritage Month.Â
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