The Peso Pluma phenomenon: He used his diary to write his songs, suffered bullying and is self-taught

Written by Parriva — April 18, 2023
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It seems as though the Mexican singer has taken over the entire world recently – he’s collaborated with some of the biggest musicians on the globe, he’s broken numerous records on the Billboard charts, and he recently dethroned Bad Bunny as the most-streamed artist on Mexico’s Spotify.

But who exactly is the new star – who seemed to pop up out of nowhere and has now become a massive sensation practically overnight?

Hailing from a family who was not artistic at all, Peso, 23, impressively taught himself to play guitar when he was only 15 by watching videos on YouTube. He then started taking his diary entries and turning them into songs – and he soon realized that he was destined to become a musician.

He spent two years struggling to break into the industry – releasing two albums and an EP under a small label in Mexico – but he dreamed of making it big in America.

Peso did not give up, and his fierce determination de él paid off. After signing to a new label, he started teaming up with other popular artists to release a slew of super catchy hits – and it now seems like some of Hollywood’s biggest stars are lining up for a chance to work with him.

His songs by him have now completely flooded social media-specifically TikTok, where millions of people have shared clips of themselves dancing to the tunes-and he made history this week when a whopping five of his tracks by him appeared on the Billboard Hot 100 chart at the same time.

He’s now set to embark on his first headlining tour where he also took over a little piece of the Coachella Music Festival.

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