TikTok has been so popular among young Americans that presidential campaigns are using it for voter outreach. And some young adults are using TikTok to keep up with politics or get news, a March Pew Research Center survey shows.
Our survey explored various reasons people might use TikTok and other social media platforms. Young TikTok users stand out from their older peers on several of these reasons, including: Keeping up with politics or political issues. For 48% of TikTok users ages 18 to 29, this is a major or minor reason why they’re on the platform.
By comparison, 36% of those ages 30 to 49 and even smaller shares of older users say the same: 22% of those 50 to 64 24% of those 65 and older Getting news. We also asked TikTok users if getting news in general is a reason they use the platform – regardless of whether that’s political news or another topic entirely. About half of those under 30 say getting news is a major or minor reason they use TikTok.
That compares with 41% of TikTok users ages 30 to 49 who say getting news is a reason they’re on it. The shares of older users saying so are even smaller: 29% of those 50 to 64 23% of those 65 and older TikTok has increasingly become a destination for news, bucking trends on other social media sites. A 2023 Center study showed more Americans – and especially young Americans – regularly get news on the platform compared to a few years ago.
For more on what motivates TikTok use – like entertainment, which is a major draw for most TikTok users – read our deep dive into why and how people use the platform.
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