Troy Santiago: “You can’t ask anything from anyone who has nothing to offer.”

Written by Reynaldo Mena — July 8, 2024
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The voice of the Rams in Spanish, the UFC, and of many other sports on various platforms.

“We are creating meaningful impact,” says Troy.

He doesn’t say much; he is humble, like those great journalists.

“What I can tell you is that I felt devastated by the announcement of Aaron Donald’s retirement. He was a force to be reckoned with,” he tells me.

“Like you?” I ask. He smiles.

Troy Santiago, like every immigrant, started from the bottom. He has become an important voice in the world of sports.

“For me, reaching a big stage in Las Vegas and seeing the lights come on is magic; it’s the American dream,” he adds.

Troy, as I call him, is a fair, sincere person, like most migrants.

“You shouldn’t ask anything from anyone who has nothing to offer,” he tells me in relation to Mexico’s performance in the Copa América.

Against all powers, he’s there; he is in favor of justice.

Mexico’s performance in the Copa América is a product of a corrupt system.

Troy Santiago knows what he’s talking about.

As a commentator, he has broadcasted Rams games for years, but he is very modest.

“It’s not a big deal,” he tells me.

But for nearly 10 years and many more as a journalist, he has established his voice, not only in Los Angeles but around the world.

“We need to change the system. For example, Mexican soccer is controlled by a power group. Things are changing; we have to establish new parameters. For example, in Mexican soccer, the best era was with Ricardo La Volpe,” he says.

For Troy, the concept of justice is vital.

“We have to do things right,” he says. “Major League Soccer was stablished in the ’90s; it’s a global example of community immersion. We have to follow that path.”

For Troy, that path involves engaging with the community.

“Mexico needs to transform; it can’t continue like this. A structural change is needed,” he adds.

With the new Rams season, Troy and Ricardo Lopez intend to keep making a difference.

“We will continue to consolidate the Latino market and increase our penetration in Spanish,” he says.

“Emotion don’t need translation. We are opening doors; you can only be disappointed by someone from whom you expect something,” he says.

Troy Santiago was a young man who dreamed of working in Hollywood, directing movies, and telling stories. That was his dream. He loves cinema, which still remains one of his biggest passions. He left Mexico City with his family and settled in California, a place that was close to where he could realize his dream. However, he did not reach Hollywood, but he did become a storyteller, a broadcaster who has captivated fans from all sports. He is a poet of narration. He is Troy Santiago. The official Spanish voice of the L.A. Rams, along with Ricardo López, and also the narrator of the fierce fights in the UFC.

“I’m a dreamer,” he says.

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