More than half of young adults in the U.S. see even moderate drinking—one or two drinks a day—as unhealthy, new Gallup polling found. Views on alcohol and drugs are shifting rapidly, especially among millennials and Gen Z. Americans overall now see booze as more harmful than marijuana.
A record-high 39% of Americans believe moderate drinking is detrimental to health, up 11 points since 2018.
Among 18- to 34-year-olds, there was an 18-point jump—the biggest among any age group.
50% of Americans polled said alcohol makes no difference for health, and 10% said it is good for health.
Women are more likely than men to perceive moderate drinking as unhealthy.
Nonreligious people (47%) were more likely than Christians (35%) to say it’s harmful.
Consumer behavior is changing too, with more interest in mocktails and bars appealing to sober-curious patrons.
The growth of nonalcoholic beverages — while still a small sector — is being driven by Gen Z and millennials.
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